DANG — Financial standards that match your ambition

<20% OF SEED-STAGE STARTUPS HAVE A DEDICATED FINANCE FUNCTION 2X MORE LIKELY TO SECURE FUNDING WITH A SOLID FINANCIAL MODEL 29% OF STARTUPS FAIL DUE TO FINANCIAL MISMANAGEMENT — DEMANDSAGE 25 YEARS · EVERY SEAT AT THE TABLE <20% OF SEED-STAGE STARTUPS HAVE A DEDICATED FINANCE FUNCTION 2X MORE LIKELY TO SECURE FUNDING WITH A SOLID FINANCIAL MODEL 29% OF STARTUPS FAIL DUE TO FINANCIAL MISMANAGEMENT — DEMANDSAGE 25 YEARS · EVERY SEAT AT THE TABLE

Why financial discipline matters

The evidence. The reality. The solution.

Financial discipline is the one competitive advantage most founders leave on the table.

The evidence

Without a financial partner

With DANG

29%

of startups fail due to financial issues, cash flow problems and improper finance management(DemandSage)

Board meeting in 3 days. Scrambling to update a spreadsheet you don't fully trust. Numbers you can't fully defend.

Board meetings become a strategic advantage. Numbers you own, insights you lead with.

18%

fail due to pricing and cost miscalculations — errors a financial partner catches early(CB Insights)

Investor asks about unit economics. You hesitate. The silence that follows says everything.

Walk into investor meetings as the most prepared founder in the room, answers ready.

42%

of founders spend more than half their working time on fundraising — not building(WinSavvy)

Raise takes 9 months. Half your time. Team loses momentum. Company suffers while you pitch.

Raise from a position of strength. Right story, right investors, right moment.

2nd

most scrutinised section in any pitch deck is financials — ahead of product, market and traction(DocSend 2024)

Cap table error surfaces in Series A diligence. Deal delayed. Trust damaged. Avoidable.

Clean cap table, clean story you can defend. Diligence becomes confirmation, not investigation.

Track record & credentials

Quoc Phong Dang

Founder, DANG

25 years. Every seat at the table.

Most advisors have seen one side of the ecosystem. DANG turns all of them into strategic counsel — when DANG advises a founder, every one of these perspectives is in the room.

M&A Valuation Corporate Finance Capital Markets Buy & Sell Side VC Investor CFO Co-Founder

Institutional Equity Sales

DACH region — equity research sales, IPOs, placements, and investor roadshows with S&P 500 C-suite.

Investment Banking & M&A

Healthcare, financial services, consumer, automotive, industrials — audit, valuation and deal execution across sectors.

CFO & Operator

CFO of a laser / industrial startup — building the finance function from the inside, not just advising on it.

Global VC & PE Investor

GP in emerging markets — VC & private equity investor.

Startup Founder

Co-founder of an ecommerce company in Africa.

Portfolio Coaching

Hands-on coaching of 30+ portfolio companies on financial discipline, strategy and governance — as a technology fund portfolio manager.

Career history — every seat at the table

Geography — Switzerland · Europe · USA · GCC · Emerging Markets

The offer

A financial partner that grows with you.

Three ways to work together — choose the one that fits where you are. Strategic counsel is included in every tier, never billed as an extra. Pricing is discussed on your intro call, matched to your stage and needs.

OPTION 01

Always On

Essential

For post-seed founders building financial foundations.

Business plan review & challenge
3-statement model review
Management accounting review
Liquidity planning & monitoring
Cap table review & dilution basics
Board & investor reporting
Monthly senior strategy session

Financial discipline. Strategy included.

Select Essential →

OPTION 02

Fractional CFO Layer

Focus

For founders wanting Finance Director-level oversight.

All Essential services, plus:
Accountant reconciliation
External auditor liaison
Budget vs. actual variance analysis
Rolling cashflow forecast
KPI framework & dashboard
Board pack preparation

Run a tight financial operation.

Select Focus →

OPTION 03

Transaction Assist

Active

Includes hands-on assistance for a raise or transaction.

Capital structure & financing strategy
3-statement model full build
Scenario & sensitivity analysis
Valuation & benchmarking
Fund raise strategy end-to-end
Data room & transaction readiness
Investor targeting & longlist
Warm intro to target funds

Raise-ready. Right investors listening.

Select Active →

Engagements are selective — DANG works with a small number of founders at any time. Book an intro call for pricing →

Strategic financial advisory

Reporting keeps you safe. Judgment is what compounds.

Four ways DANG thinks two moves ahead — included in every engagement.

Capital Structure Strategy

Equity vs. debt vs. venture debt vs. revenue-based financing
The right instrument for the stage, not the default one
Dilution modelled before it's negotiated, not after
Founder keeps optionality; the structure stays clean

Growth Financing Strategy

How much to raise, at what valuation, from whom
When not to raise — and how to tell the board that
Sequencing rounds to the milestones that matter
Investor targeting matched to stage and story

Scenario & Runway Strategy

What changes if you miss plan by 20%
When to pull the brake versus push through
Runway decisions made before the cash forces them
Board-ready contingency plans, not after-the-fact explanations

M&A & Exit Strategy

Build vs. buy — and when the market rewards each
Acquirer conversations, positioned years in advance
Exit readiness built into the numbers from day one
A banker's read on when the market wants your story

Reporting tells you where you've been. This is what decides where you go next.

Financial discipline isn't a fundraising tool. It's what separates scaling companies from the rest.

Engagements are selective — DANG works with a small number of founders at any time. If you're preparing to raise, scale, or simply want a financial partner who's sat in every seat, let's talk.

Send Email Book Calendly →